01 · Choosing a card
Virtual or physical, chosen in one step.
Card creation moved into account activation, with the real card art and one page of benefits instead of a carousel.
Ryt Bank · 2025–2026 · 2 min read
Plenty of people had opened a Ryt account, but creating a card was buried in settings. Most never found it.
The flow had grown through several rounds of changes: inconsistent states, unclear entry points, and no clear difference between virtual and physical cards.
01 · Choosing a card
Card creation moved into account activation, with the real card art and one page of benefits instead of a carousel.
02 · Google Pay
It used to be a push notification people missed. Now it comes right after the card is made, when people are most likely to add it.
03 · Card controls
When a payment was declined, people couldn’t find the controls. Now everything is one tap from the card.
“This virtual card is great for online shopping.”
“We absolutely love the sleek, premium look of the physical card.”
Cards and Google Pay took off once they moved out of settings and into moments people were already in.
Like my projects? Email me jordychew93@gmail.com or LinkedIn↗